In 2001, Best Buy contracted with architects Perkins & Will and Opus Architects & Engineers to design a new corporate headquarters to consolidate their operations which were scattered around the Minneapolis area.
A unique design element of the Best Buy Campus is the 215,000 sq ft, two-level connector called the Hub. The Hub is intended to create an environment that is "fun, flexible and productive, while acting as a catalyst for learning, collaboration, community and creative solutions." Best Buy wanted the Hub to be an interaction space promoting what they call "casual collisions" between employees fostering a sense of familiarity, teamwork and an open exchange of ideas. The 1000 foot long Hub also links the four office towers to the 7,000 car, 2 million sq ft, five-level parking ramp.